ClientLactAçores UCRL, the union of Azorean dairy cooperatives that produces milk, cheese, butter and cream for brands such as Nova Açores, São Jorge DOP, São Miguel and Ilha Azul. The brand message is inspired by nature and by cows that graze freely on the islands’ pastures.The BriefHumanise the brand and make it feel closer to everyday consumers. Show the Azores and the people behind the products — dairy farmers and factory teams — and place landscape, origin and craft at the centre of the visual identity.What We DidWe designed and produced a photographic narrative across the islands, combining portraits of farmers and workers, open pasture scenes, processing moments in dairies and iconic Azorean landscapes. We worked with natural light and an unobtrusive documentary approach to keep the images honest and tactile. The edit prioritised colour that feels like the Azores — deep greens and ocean blues — and compositions that communicate proximity, care and authenticity.Where It LivesOur photography powers the client’s website, fills their social feed and reels, and is used across packaging and point of sale, as well as posters, supermarket displays and trade fair stands and booths. You can see the brand using this visual language on their site and social channels, and in posts about their presence at national and international fairs.DeliverablesA master image library graded for a cohesive brand look, web and print ready files in multiple crops, a caption and keyword set for search, and a usage guide for website, social, packaging and offline campaigns.ImpactThe new image system connects consumers directly to source and place, reinforcing the brand narrative of products born from the Azorean landscape and pasture based dairy. This is consistent with the brand’s public positioning as inspired by the nature of the Azores.CreditsCreative direction and photography, Ncreativ StudioProducer, Nelson CarvalheiroClient, LactAçoresLocations, Azores IslandsScope, Website and social content, packaging assets, marketing and promotional initiatives